Why Apple Still Sells The iPhone 12

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While shopping for an iPhone, you may have noticed that Apple still sells the iPhone 12, despite it being almost three years old. Why would they continue to offer this outdated device alongside newer models like the 13 and 14? Well, it has to do with a business practice popularized in the late 70’s called versioning.

This is where a company will create a product and then offer different versions at various price points. And it’s something Apple has practiced for years.
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iphone AppStore iPhone 12
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