Should Apple return to iBooks & PowerMacs? M2 & M1X Name Changes

This video is supported by NordPass: Spring Forward Sale! Get 70% off NordPass at https://nordpass.com/icave or use a code icave. Plus, you get an additional month for FREE!

Mac Pro render by @Apple_Tomorrow on Twitter

Art Gensler, Apple Store Architect has died, Will apple add MORE nostalgia with new names and How older M-Chips could give us cheaper entry level Macs in future and more of your questions, iCaveAnswered.

I’m iCaveDave

Art Gensler, Apple Store Architect has died at the age of 85. Gensler is responsible for the design of the first 100 Apple stores opened, and probably has as much to do with the look and feel of Apple’s retail locations as Steve Jobs himself. In a 2018 article, Gensler described working on these for 6 months, out of a locked guarded warehouse, only to later be fired when Steve Jobs found out they’d worked on Microsofts own retail stores. Soon after Job’s death the firm was rehired, and Gensler Studio is currently the largest architecture firm in the world, operating in 50 countries.

Will apple add MORE nostalgia with new names
We’ve talked a lot over recent days about how Apple is calling back to its product designs from the early Renaissance of Apple design after Steve Jobs returned and hit the product stack with the simple stick, bringing back some colour and fun to Apple’s products rather than the fairly austere black and aluminium look of Apple’s industrial design phase.

In yesterday’s video I even wondered whether Apple may revisit the iBook name for its colourful new notebook, because as I’ve said in the past, Apple’s been really inconsistent with what Air means in their range, and its varied from product line to product line.

Talking about iBooks as a possible name for Apple’s new entry level Mac just reminded me of this - iBook really does make sense for the “iMac on the go” as Apple used to call their colourful G3 Notebooks. iMac has kept its name all the way though, and the i did become pretty iconic for consumer products at Apple.

And of course Apple’s naming didn’t stop there. Everyone is waiting right now to see what the more serious pro machines with Apple silicon will look like, as I know not everyone is into the light bezels and, oh, don’t worry about that, I’m sure the new pros will be way more serious looking. But the name for Apple’s desktop towers and higher performance notebooks back in the day was PowerMac and PowerBook. Pretty appropriate names for the performance we’re expecting, though I’m really not confident Apple will go there with the names. I mean, I’d be delighted, but I don’t expect it, even though it would be a great way to differentiate vs the old Intel models.

But at the very least it would be great to just see Apple decide what Air means - right now it means cheapest MacBook, Mid tier iPad, wireless when it comes to audio and trackers, and would have been for AirPower too. I think it needs to be more aligned with the iPad line, and while before I did talk about combining the iPad and iPad Air, its now more likely that Apple is going for Good Better Best - with iPad, iPad Air and iPad Pro, and could do the same thing with MacBook (or iBook), MacBook Air and MacBook Pro.

Air doesn’t (or shouldn’t) mean cheapest - it started out as a premium ultra thin and ultralight notebook. It was introduced in 2008 at $1799 with a 80GB hard drive or you could upgrade to a 64Gb SSD, though Steve Jobs described it as “not cheap”. I think when we see it upgraded we’ll see the new MiniLED tech come to it IF there’s a MacBook too in the range, as that can keep the current display tech to reduce costs.

But what do you think?

Euri Tech
#icaveanswers will you do an entire “Mac Collection” video?

sweealamak
#icaveanswers personal computers are so powerful these days that they can process large data sets for Machine Learning. With ML becoming more mainstream, do you think we could see Apple separating the neural engine from the M1 and place a dedicated DPU (Data Processing Unit) in their pro Macs in the future.

Marcin Kowalczyk
@iCave - David Eden-Sangwell #iCaveAnswers I wonder if Apple will push integration to such an extent in the future that just the act of opening an "idevice" outside of Apple approved circumstances will DESTROY it?

Evan Rodgers • 5 hours ago (edited)
#icaveanswers do you foresee Apple pursuing a similar Mac sales strategy as they have on the iPhone lineup? In other words, keep old M-series models and offer steep discounts year over year?

Hillsoe • 5 hours ago (edited)
How much do you think Apple Glass will be? #iCaveAnswers
Join the conversation
http://iCaveDave.com/twitter​
http://iCaveDave.com/facebook​
http://iCaveDave.com/instagram​
http://iCaveDave.com/youtube​
http://iCaveDave.com/merch​
http://iCaveDave.com/discord​