Mark Ritson: How to Grow a Company From Nothing

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Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools.In this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget.We covered:What does the long and the short of it mean?Start with what you’ve gotHow to start a business that maintains Why you should ask yourself what it is you can do that most other people can'tWhy small brands can take risks that the bigger brands can’tWhy you should stand up and be counted as the founder of your businessHow the birth of his first child forced him to start Mini MBAWhy scalability is such an important wordWhat’s so fantastic about shitting your pants‍Resources:Mini MBADifferentiate or Die - Jack TroutDifferent - Youngme MoonNet PromoterMark Ritson - 4 Steps to Creating a Rock-Solid Strategy
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