iPhone 12 Pro Max - Pacific Blue | 256gb | Unboxing

Apple iPhone 12 Pro Max 256Gb - Pacific Blue
Get infinitely spectacular possibilities with the iPhone 12 Pro Max. It features the powerful A14 Bionic chip, 5G to download and stream high-quality video, a bright 6.7" Super Retina XDR display, and Ceramic Shield for better drop performance. Other features include a LiDAR scanner, a triple-camera system with cinema-grade Dolby Vision, MagSafe accessories for wireless charging, and much more.
6.7" Super Retina XDR display with 2778 x 1284 resolution at 458ppi takes you to the edge
All-screen OLED with surgical-grade stainless steel edges delivers brighter brights, darker blacks, and higher resolution for everything you look at
HDR display is packed with features including True Tone, wide colour (P3), haptic touch, a typical 2,000,000:1 contrast ratio, 800 nits max brightness (1200 nits with HDR), and fingerprint-resistant oleophobic coating
More processing power with A14 Bionic and iOS 14


A14 Bionic chip crunches trillions of operations on the Neural Engine, handles shooting in Dolby Vision, is super-efficient for great battery life, and brings the latest augmented-reality (AR) experiences to life

Pro-grade triple-camera system features wide (12MP, f/1.6 at 26mm focal length with sensor-shift optical image stabilization), ultra-wide (12MP, f/2.4 at 13mm focal length with a 120-degree field of view), and telephoto (12MP, f/2.2 at 65mm focal length with optical image stabilization) cameras
5x optical zoom range and up to 4K video at up to 60fps gives you a level of detail and colour that wasn’t possible before
Record 4K HDR video with Dolby Vision, edit in Photos or iMovie, then zap it to your TV using AirPlay to see all that colour and detail for a start-to-finish cinematic experience
Night mode senses when light is low and kicks in automatically, maintaining clarity while capturing beautifully vibrant colour
In mid to low light, Deep Fusion analyses multiple exposures to maximise detail
Smart HDR 3 with Scene Detection balances all the elements in a shot for rich detail and colour,
Scene Detection uses machine-learning to recognise scenes, then adjusts sharpness, colour and white balance where needed
LiDAR delivers up to 6 times faster autofocus in low light
Apple ProRAW gives you all the standard RAW information along with the Apple image pipeline data, so you can get a headstart on editing, with noise reduction and multiframe exposure adjustments already in place
Take great photos even further by choosing from 6 creative lighting effects: Natural, Studio, Contour, Stage, Stage Mono, and High‑Key Mono
Living at the speed of 5G

5G on iPhone is super-fast, so you can download movies on the fly, stream higher-quality video, or FaceTime in HD over cellular with lots less lag
Up to 20 5G bands and up to 32 LTE bands
Wi‑Fi 6 (802.11ax) with MIMO is backwards-compatible with previous Wi-Fi versions
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone (note: iPhone 12 Pro Max is not compatible with existing micro‑SIM cards)
Bluetooth 5.0 gives you compatibility with a wide range of Bluetooth-enabled devices
MagSafe means everything just clicks

Built-in rechargeable lithium-ion battery gives you plenty of battery life
MagSafe accessories let everything just click into place, and magnets align themselves perfectly every time for faster wireless charging
Lets you use MagSafe wireless charging up to 15W and Qi wireless charging up to 7.5W, as well as charging via USB to computer system or power adapter
Fast-charge capable can get you up to 50% charge in 30 minutes with a 20W adapter or higher (sold separately)
Designed to protect your information

Face ID data doesn't leave your iPhone, and is never backed up to iCloud or anywhere else
iOS shows you an app's privacy practices before you download it
When you use Apple Pay, your card number isn't shared with merchants
Less in the box for reduced carbon emissions

Power adapter and EarPods have been removed, but fast-charging USB‑C to Lightning cable is included -- thus helping to shrink packaging, reduce shipments, and eliminate a massive amount of carbon emissions annually
100% recycled rare earth elements in all magnets, including those in MagSafe accessories
Even more features

Spatial audio with Dolby Atmos means the sound moves around you in 3D space, so you feel like you're inside the action
Ceramic Shield is tougher than any smartphone glass, with up to 4 times better drop performance
Rated IP68 (maximum depth of 6 metres up to 30 minutes) to be splash-, water- and dust-resistant